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Adam Croad FCCA | Partner

IN WORK

Role: Partner – Owner Managed Business Specialist

Adam is a Partner at the firm responsible for managing a diverse portfolio of clients, ranging from growing SMEs to established owner‑managed businesses. With extensive experience across multiple sectors, Adam provides strategic tax and accounting support tailored to the needs of ambitious organisations.

Adam has almost two decades of experience advising SMEs and owner‑managed companies. His expertise includes:

  • Corporate and personal tax compliance
  • Statutory and management accounts
  • Business advisory and growth planning
  • Supporting clients through periods of expansion and change

Adam originally joined the firm as a trainee in 2009 after graduating from the University of Southampton. After qualifying in 2013, he progressed to Client Manager before gaining further experience at a progressive Birmingham practice between 2015 and 2019. He returned to Worcestershire and re-joined the firm as an Associate in September 2019, was promoted to Director in 2020, and is now a Partner actively contributing to both client service and business development.

As a Partner, Adam:

  • Oversees a varied and growing client portfolio
  • Leads on tax and accounting engagements, from start-up to exit
  • Provides strategic guidance for our small business service (bookkeeping team)
  • Supports the firm’s strategic business development initiatives
  • Builds long‑term relationships based on trust, clarity, and practical advice

His commitment to understanding each client’s unique goals ensures tailored solutions that support financial stability and sustainable growth.

Background

A business graduate from the University of Southampton, Adam has built his career around supporting SMEs with reliable, commercially focused advice. His time away from the firm broadened his technical knowledge and provided insight into the needs of fast‑paced city‑based practices; experience he now brings to his clients and colleagues.

OUTSIDE OF WORK

Adam is a keen sports enthusiast, though more often a spectator than a player these days. When not providing dad’s taxi services for his young family, Adam can usually be found supporting his favourite teams, Worcester Warriors and Tottenham Hotspur.

Contact: DDI: 01905 330343